Native America Calling: Native Fashion Week takes root in Santa Fe

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Native America Calling: Native Fashion Week takes root in Santa Fe

Thursday, May 7, 2026

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Native Fashion Week takes root in Santa Fe

The Native fashion show was always among the most popular offerings at the annual Santa Fe Indian Market put on by the Southwest Association for Indian Arts.

Now SWAIA’s Native Fashion Week returns for the third year as a standalone celebration of wearable Native creativity. Designers include Jamie Okuma and Lauren Good Day, who are making strides in the mainstream fashion arenas.

This year, organizers aim for a scaled-back, intimate event that includes a curated fashion show, Indigenous food, vendors, and public discussions. Tune in to get a preview of the upcoming Native Fashion Week in Santa Fe, New Mexico.

Also, talk with Ruth-Ann Thorn (Rincon Band of Luiseño Indians), who is the founder of the brand N8TiV Beauty. Her business was just named one of the TIME100 Most Influential Companies of 2026.

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Guests on Native America Calling

Jamie Schulze (Northern Cheyenne and Sisseton Wahpeton Oyate), executive director of the Southwestern Association for Indian Arts (SWAIA) in New Mexico

Jamie Okuma (Shoshone-Bannock, La Jolla Band of Luiseño Indians, Wailaki, and Okinawan), artist and fashion designer

Lauren Good Day (Mandan, Hidatsa, and Arikara), traditional arts designer

Ruth-Ann Thorn (Rincon Band of Luiseño Indians), founder of N8iV Beauty