FROM THE ARCHIVE
Lego to stop toys with sacred names
Facebook
Twitter
Email
TUESDAY, OCTOBER 30, 2001 The Lego company has agreed to stop production of its "Bionicle" line of toys because they feature sacred Maori names, according the Associated Press, although a follow-up report only says the company will suspend future product lines that use ethnic names. Lego senior executive Brian Soerensen had met with Maori representatives about the issue, said a Maori lawyer. The Bionicle line is made up of "spiritual people" and uses Maori words like Tohunga (priest), Kanohi (face) annd Whenua (earth). According to an international AP report that quotes Lego spokeswoman Eva Lykkegaard, the current product line will not be halted because it "complies with all legal requirements." A visit to the Lego web site will show the toys in question. Lego has long produced "Indian" toy sets. Get the Story:
Lego Halt Use of Some Names (Domestic link: AP 10/30) Relevant Links:
Bionicle - http://www.lego.com/eng/bionicle
Advertisement
Stay Connected
Contact
Search
Trending in News
1 White House Council on Native American Affairs meets quick demise under Donald Trump
2 'A process of reconnecting': Young Lakota actor finds ways to stay tied to tribal culture
3 Jenni Monet: Bureau of Indian Affairs officer on leave after fatal shooting of Brandon Laducer
4 'A disgraceful insult': Joe Biden campaign calls out Navajo leader for Republican speech
5 Kaiser Health News: Sisters from Navajo Nation died after helping coronavirus patients
2 'A process of reconnecting': Young Lakota actor finds ways to stay tied to tribal culture
3 Jenni Monet: Bureau of Indian Affairs officer on leave after fatal shooting of Brandon Laducer
4 'A disgraceful insult': Joe Biden campaign calls out Navajo leader for Republican speech
5 Kaiser Health News: Sisters from Navajo Nation died after helping coronavirus patients
News Archive
About This Page
You are enjoying stories from the Indianz.Com Archive, a collection dating back to 2000. Some outgoing links may no longer work due to age.
All stories are available for publishing via Creative Commons License: Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)