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Native America Calling: A Native entrepreneur’s view of the retail shopping season
Monday, December 15, 2025
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A Native entrepreneur’s view of the retail shopping season
The holiday gift-giving time is when many retailers make a bulk of their annual profit.

Several Native entrepreneurs have just opened their doors and are hopeful that this season will propel them forward, despite some indications that shoppers are cautious. Others are veterans of the business world, but are also pinning a lot of hope on the public’s ability to make the most of holiday shopping.

Tune into Native America Calling to hear from both rookies and long-time Native retailers about what it takes to start and stay in business.

Guests on Native America Calling
Amy Denet Deal (Diné), founder of 4KINSHIP, a business in New Mexico

Ruth-Ann Thorn (Rincon Band of Luiseño Indians), entrepreneur and owner of Native Star, a business in California

Jeremy Arviso (Diné, Hopi, Akimel O’odham, and Tohono O’odham), artist, designer, and entrepreneur, founder of RVSO78 in Arizona

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