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Native America Calling: The game is changing for student athletes
Thursday, February 27, 2025
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Capitalizing on name, image, and likeness is changing the game for student athletes
Compensation for college athletics is changing fast.

University sports programs are having to adapt to the evolving market for athletes through what is known as name, image and likeness (NIL). The issue is being debated in state legislatures and Congress.

A settlement between the NCAA and current and former athletes could open the door to schools directly compensating athletes and revenue sharing among institutions.

Tune into Native America Calling to find out how some Native athletes are navigating the new NIL reality and what some of the potential benefits and pitfalls could be.

What Is NIL?
What Is NIL?

NIL, also known as name image likeness, is a legal concept used to prevent or allow the use of an individual to promote a product or service. Learn more abou…
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NCSA College Recruiting: What Is NIL?

Guests on Native America Calling
Taybor Moss (Cherokee), senior softball player for Piedmont High School in Oklahoma

Xavier Guillory (Nez Perce), Recent Graduate of Arizona State University in Arizona, where he played college football for the Sun Devils

Jaelyn Bates (Navajo and Sioux), junior women’s basketball player at the University of New Mexico in New Mexico

Mark Branch (Kaw Nation), head coach of the University of Wyoming wrestling team in Wyoming

Natalia Chavez (Cochiti Pueblo), women’s basketball player at Abilene Christian University in Texas

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