Dan Snyder has said he won’t change the racist name of the Washington football team. One thing that could help change his mind is a campaign to get the Washington Post and all media to refuse to mention the team or its activities. If there were no reporting of games, no feature stories, no listing in box scores, no mention of schedules, and no interviews with top players there eventually would be a drop in attendance at games, a decline in TV viewing and a fall-off in merchandise revenue. Advertisers would start to complain.

It would motivate players to say something to their boss or at least give him the cold shoulder at team functions. Though the head of the player’s association has complained about the “racial insensitivity” of the “redskins” name several of the Washington NFL players have come out in support of the “tradition” and only one player, DeAngelo Hall, is publicly in support of the a name change.

Maybe the vanity effect would be more important than the economic. After all Snyder supposedly has a billion dollars so the team could run at a loss and not cause him to visit a soup kitchen. However, if the media didn’t talk about the team, that would be a big blow to Snyder. How could the owner of an invisible team hold his head up high among the 1%?