Imagine this: After producing an event offensive to Native Americans, Paul Frank is now working with Native American artists and designers — going from cultural appropriation to cultural appreciation.

This time of year about 150,000 people descend on Santa Fe, New Mexico for Indian Market and it’s a pretty big deal as leaders and artists from the United States and Canada get together for an extreme exchange of creative thoughts. This past Friday evening before the official start of Indian Market, about 200 fashion-forward folks gathered at the Museum of Contemporary Native Arts to celebrate the release of the “Paul Frank Presents” collection, featuring work by four Native designers.

Unlike previous get togethers, this one didn’t include tomahawks, “war paint,” or cocktails with tacky neo-native names. Instead it celebrated a high profile “win” for all who challenge cultural appropriation.