News coverage of the "Navajo" themed fashions at Urban Outfitters ramped up in the last week but it turns out the company knew months ago that its products were troublesome.

The Navajo Nation sent a cease and desist letter to the company's CEO Glen Senk back in June. So far, the tribe hasn't received a response even though it holds at least 10 trademarks to the "Navajo" name.

“When products that have absolutely no connection to the Navajo Nation, its entities, its people, and their products are marketed and retailed under the guise that they are Navajo in origin, the Navajo Nation does not regard this as benign or trivial,” tribal attorney Brian Lewis told the Associated Press. “It takes appropriate action to maintain distinctiveness and clarity of valid name association in the market and society.”

The company's more controversial products include the “Navajo Hipster Panty,” and the “Navajo Print Fabric Wrapped Flask.” But Senk has publicly said he won't pull the items.

Get the Story:
Navajo Nation alleges trademark violations in Urban Outfitters’ clothing, accessories branding (AP 10/17)

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Opinion: Urban Outfitters is obsessed with 'Navajo' fashions (10/11)
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