"A search for “Cherokee” on the Urban Outfitters website reveals 1 result. A search for “Tribal”: 15. A search for “Native”: 10. “Indian”: 2. But Navajo? 24 products have Navajo in the name alone.

This post started as a massive Urban Outfitters take-down, I spent an hour or so last week scrolling through the pages of the website, and adding anything to my cart that was “Native inspired” or had a tribal name in the description. I got through JUST the women’s clothes and accessories (no mens or apartment), and had 58 items in my cart. So, then, like any good researcher, I began to code my cart for emergent themes, and the one that jumped out far above the rest? Urban Outfitters is obsessed with Navajos.

I want to show you some examples, and then talk a little about the issues with using tribal names in products that are decidedly not-. Finally, I want to share what the Navajo Nation in particular is doing about it, and the action they’ve taken is pretty cool."

Get the Story:
Adrienne Keene: Urban Outfitters is Obsessed with Navajos (Racialicious 10/10)

Also Today:
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