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Winnebago Tribe's AllNative brand keeps growing

What started off as a small business for the Winnebago Tribe of Nebraska has turned into a $10 million company and numerous spin-offs in the office product, marketing and government contracting industries.

Ho-Chunk Inc., the tribe's economic development corporation, started AllNative.Com a few years ago to sell cigarettes. After expanding to include more Indian-produced and Indian-related goods, the business now expects to record $10 million in gross income this year. AllNative owns two retail shops and plans to move into a bigger building on the reservation.

The AllNative brand has inspired a slew of new tribal businesses. They include AllNative Office Products, the Blue Earth Marketing company and AllNative Systems, which recently landed a State Department contract worth up to $38 million.

Ho-Chunk Inc. owns Indianz.Com and AllNative.Com, both of which are operated by a single company. The other companies are separate business entities.

Get the Story:
Beyond business as usual (Indian Country Today 5/3)

Relevant Links:
All Native Systems -
Winnebago Tribe -
Ho-Chunk Inc. -

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