Auburn Community appeals to older crowd with casino shows

Friday, July 29, 2011  

The United Auburn Indian Community of California is catering to an older crowd with its casino concert lineup.

With artists like Chicago, The Doobie Brothers and Daryl Hall & John Oates, the tribe wants to lure people between the ages of 45 and 75 to the Thunder Valley Casino Resort. The hope is that they will come to the show and stay at the casino to gamble or eat.

"There's no question that we're looking for groups that appeal to a certain age demographic," spokesperson Doug Elmets told The Sacramento Bee.

The tribe hosts concerts at its outdoor amphitheater and at a hall inside the casino.

Get the Story:
Thunder Valley Resort has its eyes and ears on Sacramento-area baby boomers (The Sacramento Bee 7/29)