The Mashantucket Pequot Tribal Nation of Connecticut signed a deal to serve as the exclusive advertiser during the final five minutes of basketball and hockey games at Madison Square Garden in New York City. The five-year deal is worth more than $1 million. It allows the tribe to market the Foxwoods Resort Casino to a large audience. "The last five minutes of any sporting event are the most exciting and widely viewed part of the game, so the 'Foxwoods Final Five' presents a signature opportunity for Foxwoods to engage a captive audience in the world's largest media market while they are intently watching the teams they love," Robert Victoria, Foxwoods' chief marketing officer, said in a statement, The New London Day reported. As part of the deal, the Foxwoods name will be displayed at all times around the arena. Get the Story:
It's Foxwoods at the buzzer for N.Y. sports fans (The New London Day 12/8)
Foxwoods snatches up the Final 5 (The Norwich Bulletin 12/8)
Foxwoods Expands Ad Deal With MSG (The Hartford Courant 12/8)
