Eastern Cherokees see lower revenues from alcohol at casino

Wednesday, August 11, 2010  

The Eastern Band of Cherokee Indians says revenues from liquor sales at its casino are lower than expected.

Tribal members legalized alcohol at the Harrah’s Cherokee Casino last year. Supporters hoped to see as much as $70 million a year from sales.

But the tribe has only seen $1.3 million so far this year. Officials say liquor has contributed $5 to $10 million in gaming revenue during the same time.

Norma Moss, an assistant general manager at the casino, said revenues are lower than expected because the tribe has been slowly rolling out liquor sales. Beer and wine began at restaurants in October 2009, followed by sales on the gaming floor in December 2009.

Mixed drinks only became available in May, Moss said. She also said the economy has played a role.

Get the Story:
Alcohol sales part of grander scheme at Harrah’s Cherokee Casino (The Smoky Mountain News 8/11)

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