Mashantucket Tribe signs deal for naming rights at NYC theater

Tuesday, August 10, 2010  

The Mashantucket Pequot Tribal Nation of Connecticut announced a three-year deal naming rights deal for a theater in New York City.

The former Hilton Theater will be known as the Foxwoods Theater. Advertising for a highly-anticipated production -- "Spider-Man, Turn Off the Dark" -- will promote the tribe's Foxwoods Resort Casino.

"The show played a big part in the decision," said Foxwoods' chief marketing officer Robert Victoria told Variety. "And it's a great location."

Terms of the deal with LiveNation were not disclosed.

Get the Story:
Casino Rolls Dice on Broadway Theater (The Wall Street Journal 8/10)
Theater deal lets Foxwoods take another bite of Big Apple (The Norwich Bulletin 8/10)
Foxwoods making its mark in lights of Broadway (The New London Day 8/10)
Hilton Theater Is Now Foxwoods Theater (The New York Times 8/10)
'Spidey' in Foxwoods' web (Variety 8/9)
Foxwoods, Live Nation announce NY theater deal (AP 8/9)