"The New York Times ran a huge (huge!) A1 investigative piece on John McCain and his weird gambling obsession and ties to the Indian Casino industry and Vegas and lobbyists and ten thousand other things yesterday. It was well-reported, historical in focus, and fair. It ran on the front page of the Sunday edition, which reaches almost half a million more readers than the weekday edition. But, you know, no one is talking about it. It didn't really stick! Did anyone read the whole thing? Were there bombshells? Who knows! What happened? The Times sabotaged itself, either intentionally or through ineptitude. Allow us to explain.

Times editor Bill Keller complains a lot these days about how no one pays enough attention to the Times and their big stories. He blames the internet and a million competing voices for distracting people from the Important Work of Times journalists. He's sorta right! Gone are the days when the Times set the agenda for the national press. Though the slow death of newspapers across the nation has been beneficial to the Times in one important way: they're the only national paper, effectively. A Times investigation reaches more of the country than a Washington Post investigation. So one would expect a story of this size and seeming heft would make a big splash.

But it didn't! Drudge didn't play it up—though as we move closer to the election, he regresses even more to his natural Republican hackdom, so they shouldn't have expected a push from him. And the liberals have no one coherent answer to Drudge, just a million sites trying desperately to push their own often competing agendas. Kos, Talking Points Memo, and the Huffington Post all share an elitist coastal liberal bias and huge audiences, but very different methods of achieving their goals and working the media refs."

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Why No One Noticed the McCain Gambling Expose (Gawker 9/29)