The Tulalip Tribes of Washington launched a new casino marketing campaign in hopes of increasing business and excitement about a new hotel. The tribe operates a casino and a bingo hall. Both are successful, with more than $100 million in net profits, but tribal officials hadn't created new ads in several years. With competition increasing and a $125 million on the way in 2008, the tribe hired a Seattle advertising firm, Victory Creative Group, to create a new campaign. The goal is to make the Tulalip Casino into a destination resort. Get the Story:
Tulalips think regional resort would add to "fun, fun, fun" (The Seattle Times 1/3)
