Seminole Tribe to expand Hard Rock business

Wednesday, December 13, 2006  

Fresh off its $965 million purchase, the Seminole Tribe of Florida plans to expand the Hard Rock name.

The tribe bought Hard Rock International from a British company last week. The tribe now owns two hotels, three casino hotels and 124 cafes.

Seminole Gaming CEO James Allen said the tribe will expand the hotel side of the business. He said 25 to 50 Hard Rock hotels could be opened in the next decade.

Meanwhile, the gaming side of the business continues to do well. The tribe's two Hard Rock casinos accounted for 25 percent to 30 percent of the company's profit, and the gaming market in Florida grew 36 percent last year.

Get the Story:
Seminoles to extend Hard Rock's gambling, hotel business (The South Florida Sun-Sentinel 12/13)