Mille Lacs ad campaign features 'real people'

Monday, March 22, 2004  

The Mille Lacs Ojibwe Tribe of Minnesota is running ads to show how "real people" are using their casino winnings.

The billboards, print, radio and TV campaign feature stories of successful winners. But the tribe will also show the negative stories, including gambling addiction.

The tribe owns Grand Casino, the second-largest facility in the state. The tribe employs nearly 3,000 people.

Get the Story:
A casino's reality show (The Minneapolis Star Tribune 3/22)
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