Public Relations
Minn. tribe running television ads to promote gaming

The Prairie Island Indian Community of Minnesota is sponsoring a a $200,000 television ad campaign to tout the benefits of Indian gaming.

The campaign features three 30-second spots meant to highlight how tribal casinos have contributed to local communities. Two ads show some of the beneficiaries of gaming dollars: a fire department, the Goodhue County Historical Society, a high school hockey ice arena and tribal programs and infrastructure. A third warns of addictive gambling and offers a phone number for help.

Gaming is heating up in Minnesota due to calls to renegotiate existing agreements that would require the tribes to share more revenues with the state.

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Tribes betting on goodwill ads (The Minneapolis Star Tribune 3/7)
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