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SEPTEMBER 8, 2000

Native American purchasing power, on the whole, will haved increased 81 percent by 2001, according a study released by the University of Georgia.

State by state, the data varies. Here is a look at the buying power of Native Americans by various measures: Largest Market, Largest Share of Market, and Fastest Growing Market.

Largest Market: The top states by population rank are also the top states in terms of market.

Largest Share of Market: The top states in terms of percentage of Native population are also the top states in terms of market share of the state. However, Native Americans do not control the same amount of the market in relation to their percentage of the population.

Fastest Growing: Some of the fastest growing states have "relatively small, but flourishing markets," according to Jeffrey M. Humphreys, director of economic forecasting at the Terry School of Business.

LARGEST MARKET: TOP 10 STATES
State	Buying Power* 1990	Buying Power* 2001	Rank**
California	3.5	5.6	1
Oklahoma	2.1	3.5	2
Texas	0.9	2.1	8
Arizona	0.82	2.1	3
Washington	0.89	1.7	5
North Carolina	0.74	1.5	7
New Mexico	0.72	1.4	4
New York	0.78	1.4	9
Alaska	0.81	1.2	6
Florida	0.47	1.2	10
* - In billions. ** - Rank in population, according to 1999 Estimates by the Census Bureau. See Census data by state (The Talking Circle 8/31)

LARGEST SHARE OF MARKET: TOP 10 STATES
State	Share of Market*	Share of State**
Alaska	8.1	16.4
Oklahoma	4.8	7.8
New Mexico	4.1	9.5
South Dakota	3.2	8.2
Montana	3.1	6.5
North Dakota	2.2	4.8
Arizona	1.8	5.5
Nevada	1.1	1.8
Washington	1.1	1.8
Wyoming	1.0	2.3
* - Percentage of total state market. ** - Percentage of Native population in state, according to 1999 Estimates by the Census Bureau. See Census data by state (The Talking Circle 8/31)

FASTEST GROWING MARKET: TOP 10 STATES
State	Market Change*	Population Change**
Florida*	150.1	62.5
Texas	137.3	34.7
Nevada	128.2	56.0
New Jersey	119.6	42.3
Georgia	116.3	36.5
Colorado	111.9	20.7
Utah	111.5	18.4
Tennessee	108.0	20.6
Rhode Island	100.2	25.2
Mississippi	97.4	20.0
* - In percent. ** - Percent change of Native population in state, according to 1999 Estimates by the Census Bureau. See Census data by state (The Talking Circle 8/31)

Get the Story: Report: Native buying power up (Money Matters 9/8) Source for Buying Power Data: Buying Power at the Beginning of a New Century: Projections for 2000 and 2001 by State (Humphreys. Georgia Business and Economic Conditions. Terry College of Business, University of Georgia. Vol 60, No 4. July-August 2000) Source for Census Data: Population Estimates Program, Population Division, U.S. Census Bureau (August 2000)