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TUESDAY, MARCH 4, 2003

"The club’s use of Crazy Horse’s name was yet another reminder of mainstream society’s romanticized image of Native people. And it is yet another example of how Native images continue to be abused and misappropriated by sports teams, auto and RV makers and carpet companies.

Cleveland Indians, Jeep Cherokee. Winnebago. Mohawk.

It’s one matter to usurp tribes’ identity. But it cuts a little deeper when names of respected individuals such as Crazy Horse are used to sell everything from boobs to beer to Liz Claiborne blouses.

Anyone for a glass of Pope John Paul Pale Ale?

Some claim the use of Native images is an honor. But in most cases, it’s disrespectful, an affront. Worse, it leads to the continual desensitivity of Native people, undermining culture and tradition."

Get the Story:
JODI RAVE LEE: Crazy horse's name misused, abused in Las Vegas (The Lincoln Journal Star 3/4)

Relevant Links:
Crazy Horse Defense Fund - http://www.crazyhorsedefense.org

Related Stories:
Editorial: Stop using Crazy Horse name (07/23)
Name for Nev. brothel changed (1/23)
Company settles Crazy Horse lawsuit (4/27)
Crazy Horse descendants receive gifts today (4/26)
Crazy Horse descendants receive gifts today (4/26)