An ad displayed at a convenience store in North Carolina features the name of the Lumbee Tribe, its logo and its slogan. Photo by Lumbee Tribe
The Lumbee Tribe of North Carolina has reached a settlement with a beer distributor that used Lumbee trademarks without permission. Chairman Harvey Godwin announced the settlement during his State of the Tribe address on Friday, The Robesonian reported. Distributor R.A. Jeffreys has agreed to contribute to education and youth programs although the dollar amount wasn't disclosed, the paper said. The tribe sued R.A. Jeffery and Anheuser-Busch last month after advertisements featuring its name, logo and slogan "Heritage, pride and strength" were featured prominently on ads that appeared in stores in Lumbee territory. The settlement resolves the lawsuit completely, The Robesonian reported. “The use of the Lumbee Tribe’s trademarks in those ads was a mistake that arose out of a misunderstanding for which R.A. Jeffreys takes responsibility and apologizes. The Lumbee Tribe accepts that apology,” Godwin said during his speed, the paper reported. Get the Story:
Lumbee Tribe, R.A. Jeffreys settle in beer ad lawsuit (The Robesonian 7/1)
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