The 11th annual Dance of the Spring Moon is getting some major exposure at the Walmart in Pembroke, North Carolina. Photo by Lumbee Tribe

The Lumbee Tribe of North Carolina kicks of its 11th annual Dance of the Spring Moon on Friday evening with the help of a big sponsor.

The tribe signed an agreement with the Walmart in Pembroke to promote the event. The store is selling t-shirts to benefit the powwow and a large display at the front entrance advertises the powwow.

"This is what a great partnership can do,” Chairman Harvey Godwin said on the tribe's website. “Not only was Walmart our number one sponsor for the powwow, they also got these t-shirts produced at a discounted rate for us. This is what a real community partner looks like. This is for the benefit of the people.”

The powwow runs through Sunday at the tribe's cultural center in Maxton.

Get the Story:
Walmart sells tribal T-shirts to support powwow (The Robesonian 5/6)
Lumbee powwow back at cultural center (The Robesonian 5/5)