The creators and contributors of — a website that seeks to preserve Anishinaabemowin, an endangered Native American language from Michigan — use Facebook in a similar manner.

Ojibwe.net contributor Margaret Noodin is an assistant professor of English and American Indian Studies at the University of Wisconsin-Milwaukee. The language has 8,000-10,000 speakers, she says. But most of the native speakers are over 70 years old, placing the language under threat.

"That's the most dangerous thing. There are very few young kids that are growing up in a fluent environment," Noodin says.

Although the group doesn't rely solely on social media to disseminate content, Noodin says that gives the group a chance to reach younger generations.

"It's how kids communicate now. It's little moments here and there. And that adds up ... . If we don't use the language creatively into the future then what we're doing is documenting a language that's dying ... . Our language is alive and it's staying alive," she says.