Two pro-gun rights billboards in Greeley, Colorado, utilize an image of three Native men with guns.

What's the message? "Turn in your arms. The government will take care of you."

The billboards were purchased by a group of people who want to remain anonymous, a local ad executive told The Greeley Tribune. The images have drawn complaints from some residents.

"I thought it was pretty cowardly that someone would put something like that up and spend the money for a billboard but didn't have the courage to put their name on it," resident Maureen Brucker, who has worked with Indian organizations, told the paper.

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Pro-gun Native American billboard draws criticism (AP / The Greeley Tribune 4/29)