An anti-smoking campaign in California is seeking to reduce high rates of smoking among Natives in the state.
According to a 2001 survey, 30 percent of California Natives use tobacco. That was the highest rate among all ethnic and racial groups in the state.
The state-funded American Indian Tobacco Education Network hopes to change the situation. But they must craft a message to respect tribal traditions that treat tobacco as a sacred substance.
It's a message that most anti-smoking campaigns in the past have ignored. Native health advocates say they face an uphill battle but hope to convince Native smokers of the dangers of tobacco abuse.
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Mixed Smoke Signals
(The Los Angeles Times 11/18)
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