![Indigenous Enterprise](https://indianz.com/News/wp-content/uploads/2025/01/09/indigenousenterprise-18.jpg)
NEW YORK — While many Americans see Thanksgiving as a joyous day to gather with family and feast on turkey, it’s more somber for descendants of people pushed off ancestral lands generations ago.
This Thanksgiving brought a moment of rare visibility, thanks to the Macy’s Thanksgiving Day Parade, which featured a performance by Indigenous Enterprise, an award-winning dance company based in Phoenix.
Founded in 2015, the group has made a name for itself by blending contemporary dance with traditional powwow culture.
![Indigenous Enterprise](https://indianz.com/News/wp-content/uploads/2025/01/09/indigenousenterprise-22.jpg)
On the rain-soaked streets of Manhattan, with thousands cheering them on and a global TV audience estimated at 31.3 million, they danced to the beat of drums and the jingling of bells on their regalia.
“Indigenous representation in the media is crucial for understanding, respect, empowering and reconciliation for our Native people,” said dancer Jamaal-Isaac Jones.
Powwow dancing is a competitive art form, featuring varying techniques, drum speeds and intricate regalia.
![Indigenous Enterprise](https://indianz.com/News/wp-content/uploads/2025/01/09/indigenousenterprise-14.jpg)
Eleven dancers from Indigenous Enterprise arrived three days ahead of the parade and practiced in a parking lot in Newark, New Jersey; rehearsed outside Macy’s flagship store in Herald Square; and explored the city.
“I don’t think there’s enough words to express how truly unreal the whole experience felt,” said dancer Tatianna Wright. “From rehearsing for hours, to waking up at 3 a.m. to get ready the day of the parade – it was extraordinary.”
Two days before the parade, they practiced their routine repeatedly, back to back, until they felt confident with their performance. With music blasting from a speaker, they recorded each run-through to ensure every detail was just right.
![Indigenous Enterprise](https://indianz.com/News/wp-content/uploads/2025/01/09/indigenousenterprise-16.jpg)
![Indigenous Enterprise](https://indianz.com/News/wp-content/uploads/2025/01/09/indigenousenterprise-19.jpg)
![Indigenous Enterprise](https://indianz.com/News/wp-content/uploads/2025/01/09/indigenousenterprise-20.jpg)
That night, the group visited the performance location near Macy’s store in Midtown Manhattan.
It was near freezing as they prepared and put on their head dresses, moccasins and bustles. But at least it wasn’t pouring rain, as it would be Thanksgiving morning.
People watched, cheered and took photos as they danced.
Parade day was relentlessly wet and cold.
The team woke up at 3 a.m., some already in the city at a hotel and some traveling from their Airbnb in Newark.
They met up at The New Yorker Hotel near the end of the parade route, where other performers were getting ready – clowns, dancers, marching bands from high schools, colleges and the New York Police Department.
At 6 a.m., some dancers opted for a quick power nap. Others were too filled with excitement.
“Almost everyone was running on two hours of sleep or less, but the adrenaline carried us through,” said dancer Shelby Snyder.
They braided their hair, finished their makeup and then shuttled to the start of the parade on the Upper West Side. Snoopy, Santa Claus and dozens of other floats and balloons were already there.
![Indigenous Enterprise](https://indianz.com/News/wp-content/uploads/2025/01/09/indigenousenterprise-06.jpg)
Onlookers huddled under umbrellas. The crowds were thinner than usual in the dreary weather. Some of the dancers opted for sneakers. Others wore their traditional moccasins. Either way, their feet were soaked well before they reached the end of the 2.5-mile route, trailed by a huge Stuart the Minion balloon.
During a pause, dancers thrilled the crowds on the sidelines with an impromptu performance.
Due to the rain, the group was unable to wear their full regalia throughout the parade. As a result, they had to carry luggage and bags containing their regalia for their performance at the end of the parade.
“If we could have worn our full regalia in the parade, the crowds would have gone wild,” Jones said as the dancers dried off and tried to shake the morning chill. “Being limited with the ponchos, it was hard to convey who we are.”
![Indigenous Enterprise](https://indianz.com/News/wp-content/uploads/2025/01/09/indigenousenterprise-09.jpg)
![Indigenous Enterprise](https://indianz.com/News/wp-content/uploads/2025/01/09/indigenousenterprise-10.jpg)
There was a rush right before the performance to get everyone ready. Some of the dancers almost didn’t make it on time.
When it came to their live performance, a 60-second televised spot in front of the Macy’s store, the rain brought challenges. The slippery stage limited some of their usual high-energy moves, and Dom Pablo and Shirley had to skip their planned flips at the start.
Even with a few unnoticeable slips, the dancers received roaring applause.
For more stories from Cronkite News, visit cronkitenews.azpbs.org.Note: This story originally appeared on Cronkite News. It is published via a Creative Commons license. Cronkite News is produced by the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.
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