Change is not a new topic at Prairie Edge with the passing of Ray Hillenbrand, the stores founder, last year. Prairie Edge is now owned by Mimi Hillenbrand, Ray’s daughter. Since the passing of Hillenbrand, Prairie Edge has been named SDRA’s retailer of the year. “Ray and I had hundreds of hours of conversation about the direction of the store and changing times,” said Tribby. “We were talking about a lot of what we are talking about now, and now we’re forced to make those changes because of the pandemic.” The main focus of Tribby’s worries around the pandemic do not come from a fiscal standpoint, but an altruistic one. “For a business like Prairie Edge, so many of our proprietary artists have been with us for 30 plus years,” he said. “There are none of us that are spring chickens and if this [virus] got going with our artists it could be devastating to them and their families.”After a brief shut down, Prairie Edge and the Sioux Trading Post have re-opened. Adhering to current guidelines and to help ensure the safety of You, Family and Friends, we will be limiting our hours and the number of persons in the building at one time. Social distancing, 6ft. pic.twitter.com/Yzkhi4Epv4
— Prairie Edge (@prairieedge) May 1, 2020
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