Cronkite News Video by Jena Yannone: Census determined to count the underserved

Census officials will work to accurately count all communities in 2020

PHOENIX – Federal officials are determined to recruit workers and accurately count residents for the 2020 census, especially such historically underserved minorities as Native Americans and Hispanics, census leaders said Tuesday.

“It’s important we hire people in every community in order to have a complete and accurate census,” said Timothy Olson, the Census Bureau’s associate director of field operations.

This year for the first time, the census questionnaire can be completed online, Olson said. Officials will leverage social media for outreach but still will rely on door-to-door canvassing for people who don’t use or have access to the internet, such as people who live in rural areas or far-flung reservations.

An "Indian Country Counts" booth at the National Congress of American Indians 76th annual convention in Albuquerque, New Mexico, highlighted the importance of the 2020 Census. Photo by Indianz.Com (CC BY-NC-SA 4.0)

Native Americans were among those who have been historically undercounted during the census, a constitutionally mandated headcount conducted every decade since 1790.

“The 2010 census left Native Americans with a 4.9 percent undercount, which is more than double the undercount rate of the next closest population,” Patricia Hibbeler, chief executive of the Phoenix Indian Center, said in an interview Monday.

Hibbeler and others are reaching out to Native Americans, especially in metro Phoenix, to urge them to be counted.

“We are working on trust within the census,” she said, “talking about what some of the questions are and why you can trust it – letting them know how the data will be analyzed and also really letting people know how that count filters into dollars.”

An accurate population count matters because it will lead to a fair distribution of more than $675 billion in federal funds, grants and support to states, counties and communities. The money pays for schools, hospitals, roads and other vital community resources. The census also determines which states gain or lose seats in Congress.

The workforce is a core of that effort. About 500,000 temporary workers will be hired to conduct the count nationwide when it launches in January, Arizona and federal officials said.

Olson emphasized the sheer size of the employee-recruitment effort.

“We are embarking on a pretty big thing starting this week. We have a goal of generating 2.7 million job applicants around the nation,” he said.

“We’re looking for bilingual skills. About 20 percent of our current number of 900,000 applicants are bilingual, but it’s still not enough.”

Everyone living in the country will be asked several questions, such as name, age and date of birth, gender, relationship status, number of people in the hospital, race and ethnicity.

The information will remain private, census officials stressed Tuesday, but critics have raised questions about whether the Trump administration will use someone’s immigration status against them.

Monica Villalobos, president of the Arizona Hispanic Chamber of Commerce, encouraged more Latinos to get involved with the census, whether working for the bureau or being counted.

“We know right now, we are 30 percent of Arizona, 40 percent of Phoenix metro and more than 50 percent of K-12,” Villalobos said. “That allows us not only to have the voice and resources, but it also makes us realize that we have power in population and purchasing.”

Arizona will help with the census through its Complete Count Committee of 25 people assigned to network with Latino, Native American and other communities, based on their connections and relatability, according to Debbie Johnson, who heads the Arizona Office of Tourism and chairs the count committee.

Johnson said community leaders are far more trusted in hard-to-count communities.

“They will tell us how and where to communicate, what the best way is to reach them,” she said. “What I’m most impressed with is the number of times we follow up. We don’t want to reach members of our state, especially in hard to count communities, just once or twice. We want to reach them up to 20 times” by April.

The U.S. Census Bureau was among the participants at the National Congress of American Indians 76th annual convention in Albuquerque, New Mexico, during the week of October 20-25, 2019. Photo by Indianz.Com (CC BY-NC-SA 4.0)

Olson has a message for Arizona residents: be counted.

“It’s going to affect our future for a decade,” he said. “It affects how we’re represented and it’s safe.”

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This story originally appeared on Cronkite News and is published via a Creative Commons license. Cronkite News is produced by the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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