Crazy Horse Saloon and Restaurant, Inc. is now operating its "gentleman's club" under a different name. But it isn't the only business that has exploited an association with the Lakota leader who played a key role in the historic Battle of the Little Bighorn in 1876. There's another "Crazy Horse" strip club in Las Vegas, Nevada, where the name is actually trademarked. Then there's a famous venue all the way over in France. "Once associated with a legendary Native American leader, 'Crazy Horse' is now a registered trademark for 'entertainment services, namely, exotic dance performances,'" 2016 ruling from another federal appeals court stated "The mark “Crazy Horse” has been associated with adult entertainment since Alain Bernardin opened the celebrated Crazy Horse Saloon off the Champs-Elysees in 1951," the decision continued. "And it has been associated with heated trademark disputes since Bernardin sued a London imitator in 1967." Crazy Horse is the English translation of the Lakota name Tȟašúŋke Witkó. Some of the Lakota leader's descendants have attempted, without much success, to have a say in the way the "Crazy Horse" name is used. ‘‘I'm not trying to close the establishment down, I just want the name changed,'' Alfred Red Cloud, a citizen of the Oglala SIoux Tribe, said during a visit to France in 2004, The Associated Press reported at the time. The strip club continues to use the "Crazy Horse" name. 4th Circuit Court of Appeals Decision:
Degidio v. Crazy Horse Saloon and Restaurant (January 18, 2018)
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