"Maybe you’ve wondered why the Redskins Insider Live videocast became the Football Insider Live videocast. Or why the Redskins Insider blog became The Insider blog. Or why the Redskins Insider twitter feed became the Insider twitter feed.
Well, wonder no more. Paul Farhi, writing in Tuesday’s Style section, has your answers.
The Redskins, who have been at the forefront in creating their own multimedia operations, have been aggressive in policing the use and misuse of their “brand” by others.
For many years, the “Redskins” name was used freely in the titles of local sports highlight shows on TV and radio. No longer. The team put an end to the practice several year ago, now only permitting “authorized” uses of its name — that is, under contractual agreement. Comcast SportsNet is the “official” TV network of the team, for example, and airs a highlight program called “Redskins Nation” hosted by Larry Michael, a broadcaster who is an employee of the team. At the same time, the Redskins produce a half-dozen interview and promotional TV shows through the team-owned Redskins Broadcast Network. The programs air on local stations during the football season.
The Redskins recently asked The Washington Post to rename the newspaper’s video webcast and blog about the team, which was called “Redskins Insider,” according to people who have knowledge of the circumstances. The team had used the name “Redskins Insider” first, and The Post agreed to switch to “Football Insider.”"
Get the Story:
DC Sports Blog: Why Redskins Insider lost its name
(The Washington Post 3/15)
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