"Say it isn't so! Lt. Colonel George Armstrong Custer has invaded Lakota country again, this time through the Happy Meals sold to little children at McDonald's.
Bobbie DuBray, Administrative Assistant for the Lakota Peoples Law Project was not only shocked by this apparent display of racial insensitivity, but also angered by it.
DuBray says, "I went through the drive thru at McDonalds on East North Street to get a Happy Meal for my five-year-old son. I got home and my brother opened the meal and found the Custer doll." She said he then asked her to come and look at what he found. To her shock it was Custer toy. Her son wanted the toy and she told him, "No. that's a bad toy." She said that her 10 year old daughter did not understand why the toy was bad. She and her mother, Betty Handley, then gave the girl a history lesson "My daughter was not taught about this in school. What are they teaching our children?" she asked.
DuBray, visibly upset by this experience, said, "I think it's insulting. It's like handing out KKK dolls in the south where there are a lot of Blacks."
Belva Morrison, Indian Child Welfare Specialist for the Lakota Law Project, said that DuBray told her about the doll incident this morning. Morrison said, "It is insensitive for local merchants to hand out these dolls where there is a large Indian population. They should have thought twice about promoting these figurines. I don't believe we're overacting. I think we are not tolerating things like this anymore. They're targeting young kids whose minds are easily impressed.""
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Custer Rides Again in McDonald's Happy Meal
(The Native Sun News/Huffington Post 6/9)