"As I went on vacation at the end of July, Barack Obama was leading John McCain by three to four percentage points in national polls. When I returned last week he still was. But lo and behold, a whole new plot twist had rolled off the bloviation assembly line in those intervening two weeks: Obama had lost the election!

The poor guy should be winning in a landslide against the despised party of Bush-Cheney, and he’s not. He should be passing the 50 percent mark in polls, and he’s not. He’s been done in by that ad with Britney and Paris and by a new international crisis that allows McCain to again flex his Manchurian Candidate military cred. Let the neocons identify a new battleground for igniting World War III, whether Baghdad or Tehran or Moscow, and McCain gets with the program as if Angela Lansbury has just dealt him the Queen of Hearts.

So why isn’t Obama romping? The obvious answer — and both the excessively genteel Obama campaign and a too-compliant press bear responsibility for it — is that the public doesn’t know who on earth John McCain is. The most revealing poll this month by far is the Pew Research Center survey finding that 48 percent of Americans feel they’re “hearing too much” about Obama. Pew found that only 26 percent feel that way about McCain, and that nearly 4 in 10 Americans feel they hear too little about him. It’s past time for that pressing educational need to be met.

What is widely known is the skin-deep, out-of-date McCain image. As this fairy tale has it, the hero who survived the Hanoi Hilton has stood up as rebelliously in Washington as he did to his Vietnamese captors. He strenuously opposed the execution of the Iraq war; he slammed the president’s response to Katrina; he fought the “agents of intolerance” of the religious right; he crusaded against the G.O.P. House leader Tom DeLay, the criminal lobbyist Jack Abramoff and their coterie of influence-peddlers.

With the exception of McCain’s imprisonment in Vietnam, every aspect of this profile in courage is inaccurate or defunct."

Get the Story:
Frank Rich: The Candidate We Still Don’t Know (The New York Times 8/16)
pwnyt

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