{"id":20734,"date":"2022-02-04T11:22:40","date_gmt":"2022-02-04T16:22:40","guid":{"rendered":"https:\/\/www.indianz.com\/News\/?p=20734"},"modified":"2022-02-04T11:23:18","modified_gmt":"2022-02-04T16:23:18","slug":"cronkite-news-washington-football-team-unveils-replacement-for-racist-name","status":"publish","type":"post","link":"https:\/\/indianz.com\/News\/2022\/02\/04\/cronkite-news-washington-football-team-unveils-replacement-for-racist-name\/","title":{"rendered":"Cronkite News: Washington football team unveils replacement for racist name"},"content":{"rendered":" <a href=\"https:\/\/indianz.com\/News\/2022\/02\/04\/cronkite-news-washington-football-team-unveils-replacement-for-racist-name\/notyourmascot-4\/\" rel=\"attachment wp-att-20739\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1708\" data-attachment-id=\"20739\" data-permalink=\"https:\/\/indianz.com\/News\/2022\/02\/04\/cronkite-news-washington-football-team-unveils-replacement-for-racist-name\/notyourmascot-4\/\" data-orig-file=\"https:\/\/indianz.com\/News\/wp-content\/uploads\/2022\/02\/04\/notyourmascot-scaled.jpg\" data-orig-size=\"2560,1708\" data-comments-opened=\"0\" data-image-title=\"Not Your Mascot\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;A protest against racist mascots in professional sports. Photo: &lt;a href=https:\/\/www.flickr.com\/photos\/fibonacciblue\/15510508608\/&gt;Fibonacci Blue&lt;\/a&gt;&lt;\/p&gt;\n\" data-large-file=\"https:\/\/indianz.com\/News\/wp-content\/uploads\/2022\/02\/04\/notyourmascot-1024x683.jpg\" src=\"https:\/\/indianz.com\/News\/wp-content\/uploads\/2022\/02\/04\/notyourmascot-scaled.jpg\" alt=\"Not Your Mascot\"  class=\"size-full wp-image-20739\" \/><\/a> <figcaption class=\"figure-caption\">A protest against racist mascots in professional sports. Photo: <a href=https:\/\/www.flickr.com\/photos\/fibonacciblue\/15510508608\/>Fibonacci Blue<\/a><\/figcaption>\r\n<div class=\"h3-responsive font-weight-bold\">Hail to the rename: Indigenous advocates welcome new Washington team name<\/div>\r\n<div class=\"date\">Friday, February 4, 2022<\/div>\r\n<div class=\"byline\">By Emily Sacia<\/div>\r\n<DIV class=source>Cronkite News<\/DIV>\r\n<DIV class=source-website><A \r\nhref=\"https:\/\/cronkitenews.azpbs.org\/\">cronkitenews.azpbs.org<\/A><\/DIV>\r\n<P><\/P>\r\nWASHINGTON, D.C.  &#8212; Native American advocates welcomed the announcement Wednesday that <a href=https:\/\/www.commanders.com\/news\/the-washington-football-team-is-now-the-washington-commanders>Washington&#8217;s pro football team will now be called the Commanders<\/a>, ending a yearslong fight to get rid of a name many deemed racist.<p><\/p>\r\nIt was also a turnaround for team owner Daniel Snyder, who had said he would never drop the name, which the team had been called since before moving to Washington in 1937.<p><\/p>\r\nBut mounting corporate and public pressure after the death of George Floyd in the summer of 2020 started the 18-month process to <a href=\"https:\/\/www.commanders.com\/news\/the-washington-football-team-is-now-the-washington-commanders\">drop the name,<\/a> a move advocates welcomed as a good step, but just the &#8220;first step \u2026 for healing and reconciliation.&#8221;<p><\/p>\r\n&#8220;For 90 years, the Washington Football Team perpetuated discriminatory and racist behavior both through their use of a dictionary-defined racial slur as a team name and a false and offensive caricature of Native culture as a mascot,&#8221; Crystal Echo Hawk, founder and executive director of <a href=\"https:\/\/illuminatives.org\/\">IllumiNative<\/a>, said in a statement.<p><\/p>\r\n<div class=\" content_cards_card content_cards_domain_twitter-com\">\n\t\t\t<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/twitter.com\/_IllumiNatives\/status\/1489364790610857986\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/indianz.com\/News\/wp-content\/uploads\/2026\/08\/04\/gmex12qv_200x200.jpg\" alt=\"IllumiNative (@IllumiNative) on X\">\t\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/twitter.com\/_IllumiNatives\/status\/1489364790610857986\">\n\t\t\tIllumiNative (@IllumiNative) on X\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/twitter.com\/_IllumiNatives\/status\/1489364790610857986\">\n\t\t\t<p>What&#8217;s missing from the @Commanders announcement is a commitment to reconcile w\/ the Native community. This is clear in the team\u2019s first promo\u2013which predominantly features the former team name &amp; racial slur.<\/p>\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_site_name\">\n\t\t<img decoding=\"async\" src=\"https:\/\/twitter.com\/favicon.ico\" alt=\"X (formerly Twitter)\" class=\"content_cards_favicon\"\/>\t\tX (formerly Twitter)\t<\/div>\n<\/div>\r\n<p><\/p>\r\nJosh Silver, who founded <a href=https:\/\/www.rebrandwf.org\/>Rebrand Washington Football<\/a> in 2015, with two other longtime fans to &#8220;undo the damage&#8221; of the team&#8217;s name, said the group collected 11,000 petition signatures calling on the team to change its &#8220;very demeaning&#8221; name.<p><\/p>\r\n&#8220;This was the name of a team in the nation\u2019s capital, symbolic of our racist past,&#8221; in a country that still struggles against racism today, Silver said.<p><\/p>\r\nBut the only mention of the past by team officials Wednesday was to talk about the team&#8217;s legacy &#8211; not its former name. Snyder made no mention of the name&#8217;s history, focusing instead on the team&#8217;s next chapter.<p><\/p>\r\n&#8220;As an organization, we are excited to rally and rise together as one under our new identity while paying homage to our local roots and what it means to represent the nation&#8217;s capital,&#8221; he said.<p><\/p>\r\n<div class=\"embed-responsive embed-responsive-16by9\">\r\n<div class=\" content_cards_card content_cards_domain_youtu-be\">\n\t\t\t<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/youtu.be\/Y9sA5fuxxeU\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/indianz.com\/News\/wp-content\/uploads\/2026\/08\/04\/maxresdefault-494.jpg\" alt=\"LIVE: Commanders HC Ron Rivera speaks to the media\">\t\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/youtu.be\/Y9sA5fuxxeU\">\n\t\t\tLIVE: Commanders HC Ron Rivera speaks to the media\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/youtu.be\/Y9sA5fuxxeU\">\n\t\t\t<p>Subscribe to the Washington Football Team YouTube channel!Follow us on TikTok: https:\/\/www.tiktok.com\/@washingtonnfl\u200b\u200bFollow us on Instagram: https:\/\/www.ins&#8230;<\/p>\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_site_name\">\n\t\t<img decoding=\"async\" src=\"https:\/\/www.youtube.com\/s\/desktop\/fe02b901\/img\/favicon.ico\" alt=\"YouTube\" class=\"content_cards_favicon\"\/>\t\tYouTube\t<\/div>\n<\/div>\r\n<\/div>\r\n<figcaption class=\"figure-caption\">Washington Football Team: <a href=https:\/\/youtu.be\/Y9sA5fuxxeU>Commanders HC Ron Rivera speaks to the media<\/a>\r\n<\/figcaption>\r\n<p><\/p>\r\nAs recently as 2013, Snyder told USA Today that he would &#8220;never&#8221; drop the team name, adding, &#8220;It&#8217;s that simple. NEVER &#8211; you can use caps.&#8221;<p><\/p>\r\nThe team had been under pressure for years to change the name. Members of <a href=\"https:\/\/www.scribd.com\/doc\/206088517\/Letter-to-Roger-Goodell\">Congress<\/a> and the <a href=\"https:\/\/www.documentcloud.org\/documents\/813482-sense-of-the-council-in-support-of-renaming-the.html\">D.C. Council<\/a> called for the team to drop the racist name and the team was sued more than once by groups challenging the name.<p><\/p>\r\nThe legal fight included a challenge to the team&#8217;s trademark on its name. A group led by Amanda Blackhorse, a member of the Navajo Nation, charged that the U.S. Patent and Trademark Office cannot register trademarks for terms that &#8220;disparage persons or bring them into contempt or disrepute.&#8221;<p><\/p>\r\nThe Trademark Trials and Appeal Board agreed in 2014, and <a href=\"https:\/\/ttabvue.uspto.gov\/ttabvue\/v?pno=92046185&amp;pty=CAN&amp;eno=19\">that decision<\/a> was later <a href=\"https:\/\/scholar.google.com\/scholar_case?case=14145695784392572141&amp;hl=en&amp;as_sdt=6&amp;as_vis=1&amp;oi=scholarr\">upheld<\/a> by a court that said the team could keep the name but could not hold and enforce a trademark on it.<p><\/p>\r\n<div class=\" content_cards_card content_cards_domain_twitter-com\">\n\t\t\t<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/twitter.com\/_IllumiNatives\/status\/1489328649069338627\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/indianz.com\/News\/wp-content\/uploads\/2026\/08\/04\/fksogvtwuaamdcr.jpg\" alt=\"IllumiNative (@IllumiNative) on X\">\t\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/twitter.com\/_IllumiNatives\/status\/1489328649069338627\">\n\t\t\tIllumiNative (@IllumiNative) on X\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/twitter.com\/_IllumiNatives\/status\/1489328649069338627\">\n\t\t\t<p>Now the @CommandersFB must commit to doing the work necessary to repair &amp; build trust w\/Native peoples &amp; educate fans about why the name &amp; mascot was so harmful. They have a leadership opportunity to both repair the harm they\u2019ve done &amp; be a leader across all pro sports.<\/p>\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_site_name\">\n\t\t<img decoding=\"async\" src=\"https:\/\/twitter.com\/favicon.ico\" alt=\"X (formerly Twitter)\" class=\"content_cards_favicon\"\/>\t\tX (formerly Twitter)\t<\/div>\n<\/div>\r\n<P><\/P>\r\nSnyder and the team fought back against those efforts. But the death of George Floyd triggered protests across the country and highlighted the ongoing frustrations by Native Americans. The change also came after sponsors like Nike and FedEx threatened to sever relationships with the team over the name.<p><\/p>\r\n&#8220;The tragic murder of George Floyd created a national moment for change,&#8221; Silver said. &#8220;But it was clear that if advocates did not put the issue on the table, then the corporate sponsors would not have known that this was a serious issue.&#8221;<p><\/p><div class=\"mt-1 mb-1\"><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-8411603009680747\" data-ad-slot=\"6394965691\"><\/ins><script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script><\/div><p><\/p>\r\nSnyder retired the old name and logo July 13, 2020, starting an 18-month rebranding process during which the team changed its name to the Washington Football Team. That name was dropped Wednesday in favor of Commanders.<p><\/p>\r\nEcho Hawk said advocates were not deterred by the yearslong fight over the team name, and she does not think the fight will stop with Wednesday&#8217;s announcement, pointing to other Native American team mascots, from the high school level to the pros. She called the Commanders&#8217; announcement &#8220;a first step.&#8221;<p><\/p>\r\n&#8220;We will not rest until the NFL, MLB and NHL, collegiate and K-12 sports end all use of Native sports mascots, names, and imagery and ban racist fan behaviors that perpetuate harm to Native peoples,&#8221; her statement said.<p><\/p>\r\n<div class=\" content_cards_card content_cards_domain_indianz-com\">\n\t\t\t<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/indianz.com\/News\/2022\/01\/28\/roundtable-examines-toxic-workplace-culture-at-washington-football-team\/\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/indianz.com\/News\/wp-content\/uploads\/2026\/08\/04\/notyourmascot-scaled-1.jpg\" alt=\"Roundtable examines \u2018toxic workplace culture\u2019 at Washington football team\">\t\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/indianz.com\/News\/2022\/01\/28\/roundtable-examines-toxic-workplace-culture-at-washington-football-team\/\">\n\t\t\tRoundtable examines \u2018toxic workplace culture\u2019 at Washington football team\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/indianz.com\/News\/2022\/01\/28\/roundtable-examines-toxic-workplace-culture-at-washington-football-team\/\">\n\t\t\t<p>Leaders of a U.S. Congressional committee will host a roundtable to examine what they are calling the \u201ctoxic workplace culture\u201d within the Washington professional football team.<\/p>\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_site_name\">\n\t\t<img decoding=\"async\" src=\"https:\/\/www.indianz.com\/favicon.ico\" alt=\"Indianz.Com\" class=\"content_cards_favicon\"\/>\t\tIndianz.Com\t<\/div>\n<\/div>\r\n<p><\/p>\r\nSilver welcomed the news, but agreed that &#8220;the work is not finished.&#8221;<p><\/p>\r\n&#8220;There\u2019s still some other professional teams with Native American stereotypes and there\u2019s almost 2,000 high schools that still need to rebrand that have Native American mascots,&#8221; he said. &#8220;Hopefully this really continues the momentum and speeds up the change that still needs to occur in this country.&#8221;<p><\/p>\r\n<STRONG>For more stories from Cronkite News, visit <A href=\"https:\/\/cronkitenews.azpbs.org\/?utm_source=referral&amp;utm_medium=referral&amp;utm_campaign=client\">cronkitenews.azpbs.org<\/A>.<\/STRONG>\r\n<p><\/p>\r\n<HR><EM>Note: This story originally <a href=\"https:\/\/cronkitenews.azpbs.org\/2022\/02\/02\/hail-to-the-rename-indigenous-advocates-welcome-new-washington-team-name\/\">appeared on Cronkite News<\/a>.  It  is published via a <A href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">Creative  Commons license<\/A>. Cronkite News is produced by the <A href=\"https:\/\/cronkite.asu.edu\/\">Walter Cronkite School of Journalism and Mass Communication<\/A> at <A href=\"https:\/\/www.asu.edu\">Arizona State University<\/A>.<\/EM><HR>\r\n<p><\/p>\r\n<div class=\"h4-responsive\">Related Stories<\/div>\r\n<a href=\"https:\/\/indianz.com\/News\/2022\/01\/28\/roundtable-examines-toxic-workplace-culture-at-washington-football-team\/\" title=\"Roundtable examines \u2018toxic workplace culture\u2019 at Washington football team\">Roundtable examines \u2018toxic workplace culture\u2019 at Washington football team<\/a> (January 28, 2022)<BR>\r\n<a href=\"https:\/\/indianz.com\/News\/2021\/11\/02\/native-america-calling-the-shame-of-the-braves\/\" title=\"Native America Calling: The shame of the Braves\">Native America Calling: The shame of the Braves<\/a> (November 2, 2021)<BR><a href=\"https:\/\/indianz.com\/News\/2021\/08\/06\/cronkite-news-mascot-ban-falters-amid-removal-of-native-imagery-across-nation\/\" 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and well around the world\">Tony Perry: Racism against Native people is alive and well around the world<\/a> (November 19, 2020)<BR><a href=\"https:\/\/indianz.com\/News\/2020\/10\/23\/tim-giago-we-are-human-beings-and-not-mascots-for-americas-fun-and-games\/\" title=\"Tim Giago: We are human beings and not mascots for America\u2019s fun and games\">Tim Giago: We are human beings and not mascots for America\u2019s fun and games<\/a> (October 23, 2020)<BR><a href=\"https:\/\/indianz.com\/News\/2020\/09\/10\/suzan-harjo-lecture-on-intellectual-property\/\" title=\"Suzan Harjo lecture on intellectual property\">Suzan Harjo lecture on intellectual property<\/a> (September 10, 2020)","protected":false},"excerpt":{"rendered":"\u201cFor 90 years, the Washington Football Team perpetuated discriminatory and racist behavior both through their use of a dictionary-defined racial slur as a team name and a false and offensive caricature of Native culture as a mascot,\u201d said Crystal Echo Hawk.","protected":false},"author":1,"featured_media":20739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1,14,21],"tags":[2461,42,46,2462,2460,1558,615,2459,62,60,1783,47,61,691,675,59],"class_list":["post-20734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national","category-politics","category-sports","tag-amanda-blackhorse","tag-arizona","tag-cronkite-news","tag-crystal-echohawk","tag-dan-snyder","tag-football","tag-george-floyd","tag-josh-silver","tag-mascots","tag-nfl","tag-patents","tag-race","tag-racism","tag-redskins","tag-stereotypes","tag-trademarks","no-wpautop"],"jetpack_featured_media_url":"https:\/\/indianz.com\/News\/wp-content\/uploads\/2022\/02\/04\/notyourmascot-scaled.jpg","jetpack_shortlink":"https:\/\/wp.me\/pcoJ7g-5oq","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/indianz.com\/News\/wp-json\/wp\/v2\/posts\/20734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indianz.com\/News\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indianz.com\/News\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indianz.com\/News\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indianz.com\/News\/wp-json\/wp\/v2\/comments?post=20734"}],"version-history":[{"count":0,"href":"https:\/\/indianz.com\/News\/wp-json\/wp\/v2\/posts\/20734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indianz.com\/News\/wp-json\/wp\/v2\/media\/20739"}],"wp:attachment":[{"href":"https:\/\/indianz.com\/News\/wp-json\/wp\/v2\/media?parent=20734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indianz.com\/News\/wp-json\/wp\/v2\/categories?post=20734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indianz.com\/News\/wp-json\/wp\/v2\/tags?post=20734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}