Customer tracking part of Calif. casinos

TUESDAY, JANUARY 8, 2002

Finding out who goes to casinos, how much they spend and where they spend it is a vital part of many gaming operations, as California tribes are learning.

Voluntary tracking systems have been introduced as casinos in the state. Depending on the system, points and other rewards are offered to customers who agree to be tracked.

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Valley casinos tracking player habits (The Palm Spring Desert Sun 1/8)