FOR IMMEDIATE RELEASE
October 14, 2024
DNC Marks Indigenous Peoples’ Day with a Six-Figure Ad Campaign Reaching Native Voters
On Indigenous Peoples’ Day, the DNC announced a six-figure ad campaign targeting Native voters and empowering them to make their voices heard this November. The ‘I Will Vote’ campaign will reach Native communities in Arizona, North Carolina, Montana, and Alaska through digital, print, and radio ads with a majority being placed in local and national Native-owned publications. This is the DNC’s third Native-focused campaign this year alone, and the most the DNC has ever spent on a campaign targeting Native voters.
The DNC’s ‘I Will Vote’ campaign directs voters to the DNC’s up-to-date national coverage of polling places and voter education information all in one place to empower Tribal communities with the information they need to exercise their right to vote in this critical election cycle. Earlier this year, the DNC released and distributed civic engagement and voter protection guides in seven different Native languages; Apache, Ho-Chunk, Hopi, Navajo, Paiute, Shoshone, and Zuni. The guides highlight resources for registering to vote, casting a ballot, and addressing obstacles to voting.
“Democrats are meeting Native voters where they are, investing in our third ad campaign this cycle dedicated to reaching Native communities, with vital information about voting in this election,” said DNC Chair Jaime Harrison. “We know that this upcoming election is critical for our Tribal nations, with our freedoms, access to health care and education, and the fundamental right to self-determination and Tribal sovereignty on the ballot. The Democratic Party is taking no vote or community for granted, engaging every facet of our diverse coalition of voters in order to elect Democrats up and down the ballot this November.”
“Native American people will absolutely help decide the results of this election,” said Minnesota Lt. Governor Peggy Flanagan. “With Harris and Walz at the top of the ticket, Native voters in swing states and in communities across the country have the power to put Democrats in office who will strengthen our tribal sovereignty and work to ensure that every Native child has the opportunity to achieve their biggest, boldest dreams. Now it’s up to us to raise our voices with our votes.”
Supporting and Investing in Native American Communities
While MAGA Republicans have attempted to undermine Tribal land protections, proposed cuts to critical services in Native communities, and spewed hateful rhetoric, Democrats are strategically engaging Native voters through this dedicated campaign and doubling down on our commitment to advance Tribal sovereignty and self-determination.
The ad will be featured in the following 14 publications, with more being added weekly:
- Ketchikan Daily News, AK
- Char-Koosta News, MT
- Ak-Chin, print, AZ
- Navajo Times, AZ
- Navajo-Hopi Observer, AZ
- White Mountain Independent, AZ
- The Tribune, AZ
- Fayetteville Observer, NC
- Robesonian, NC
- Cherokee One Feather, NC
- Native News Online, National
- ICT News, National
- High Country News, National
- Tribal Business News, National