The Seneca Nation will install a large electronic billboard on top of its casino in Niagara Falls, New York.
The $1.9 million screen at the Seneca Niagara Casino & Hotel is capable of displaying messages and video. Initially, it will read "CASINO," executives said. The sign faces the Canadian side of Niagara Fall. Executives said it will promote the U.S. side to millions of tourists. Get the Story: