The Mashantucket Pequot Tribal Nation of Connecticut announced a three-year deal naming rights deal for a theater in New York City.
The former Hilton Theater will be known as the Foxwoods Theater. Advertising for a highly-anticipated production -- "Spider-Man, Turn Off the Dark" -- will promote the tribe's Foxwoods Resort Casino. "The show played a big part in the decision," said Foxwoods' chief marketing officer Robert Victoria told Variety. "And it's a great location." Terms of the deal with LiveNation were not disclosed. Get the Story: