Isleta Pueblo in New Mexico officially rebranded its casino as the Hard Rock Hotel and Casino on Friday.
The tribe spent $100 million to upgrade the facility. There's the signature oversized guitar out front, a Hard Rock gift shop, a new bar and more gaming floor space. "Carrying the Hard Rock name means a lot to Isleta," said Governor Robert Benavides, KOAT-TV reported. The pueblo licensed the name from the Seminole Tribe, which owns the Hard Rock brand. Get the Story: