Business | Canada

Company pulls 'Eskan Warriors' ad campaign due to complaints

A Canadian company has pulled its "Eskan Warriors" campaign after Native leaders and activists complained that it was racist.

The television and print spots featured three men dressed as a "tribe" and holding spears. Native leaders called for a boycott of Eska spring water.

“Eska tried to explain to me that they didn’t depict a specific group of people [but] that’s not the point. The point is you’re depicting natives in a negative fashion, natives in general,” Clifton Nicholas, a Mohawk man who helped raise awareness of the issue, told Marketing Magazine.

The company apologized and said it didn't mean to offend anyone.

Get the Story:
Eska to pull Warrior campaign over racism complaints (Marketing Magazine 7/11)

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